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About
Us
The
Manufactured Housing Multiple Listing Service (MHMLS) is
a wholly owned subsidiary of the MHB Group of Companies
(MHB). The MHB Group, a family-owned publishing company
founded in 1972 and based in Sunnyvale, California, publishes
a monthly magazine that is distributed to over 360 manufactured
housing communities and 76,000 homes throughout California.
The
idea for a MLS service for Santa Clara County, Northern
California started in the early 1970s. The County at that
time was a typical manufactured housing market where all
the retailers were selling new homes and re-sales were left
to fend for themselves. By 1979 the market had changed with
rent control, escalating land prices and no new manufactured
housing communities being developed. Recognizing these trends
made the decision for the future of the industry clear:
sell re-sales or go out of business. In fact, many retailers
who did not accept the warning signs did go out of business.
Ed
Parish, a manufactured housing retailer, originated the
concept of a MLS exclusively for manufactured housing. He
realized that re-sales are a specialized market that required
a proactive sales approach to interested buyers. With five
retailers and twenty sales professionals, Ed started co-opting
listings and compiling data on re-sales. He used the Century
21 real estate concept as his model not only for the MLS,
but also for other marketing tools such as signage in order
to provide a cohesive and professional image for clients.
Since
the developing concept of an MLS needed administrative continuity,
Ed asked Elizabeth (Betty) Tripp, President and Founder
of the MHB Group, to take over the responsibility of running
the MHMLS, and the service became a part of MHB's activities.
As a result of this revolutionary idea, retailers dominated
the resale market and even forced Realtors® to deal through
them as a force in the resale of manufactured homes.
Since
the early 70s, the MHMLS has grown and developed an extremely
professional service to the industry. All the dealers in
the county are members and through their listings, data
on re-sales has provided all the members with up-to-date
information on sales, which has aided the financial community
in providing loans and mortgages, based on sophisticated
market information. MHMLS has extended its services to dealers
and agents in Southern California. We are now poised to
provide this critical sales tool to manufactured home sales
professionals throughout the rest of the country.
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